Nova Mercatus
Belgian House of Brands · EU market entry
You have a good product. Europe adds paperwork, certifications and tax filings you never signed up for. We do that work. You build your brand.
From local player to European brand. We are based here, and we do this every day.
01
Europe is not a country. It is 27 countries with their own rules, their own taxes, their own languages and customers who each expect something different.
On paper it is one market. In practice it is a stack of files: CE marking, safety rules (GPSR), packaging obligations, VAT registration, right of return. Working that out from the other side of the world costs months. Or gets you selling something that is not allowed here.
We are on this side of the border. We know the rules, and we understand a founder who simply wants to sell.
02
Four things that stop your sales if they are not in order. We keep them in order, in our name.
Compliance
We make sure your product is allowed to be sold here: testing, technical files, labels and manuals.
Tax
VAT numbers, filings and import duties. On time every month, without you having to look at it.
Operations
All the paperwork, plus an address in Europe for the authorities to turn to. That address is us.
Commercial
What a European customer will pay, where they buy and why they walk away. We know that from experience.
“We don’t just translate documents. We translate your brand into Europe.”
03
Most brands look for someone to resell their boxes. We would rather build something that keeps growing.
So we do not stop at the paperwork. We choose the channels, set the price, win the first customers and make sure they come back.
That is why we do not take on every brand. Doing five brands well pays off more than doing twenty halfway.
04
Every brand gets its own sales engine. No campaign recycled from another brand, no budget spread thin across ten brands.
We build the sales around your product. And what we build stays yours.
05
We own brands ourselves. So we know what it takes to grow one, with our own money.
What we learn with our own brands, we use for yours. The same people, the same knowledge, and the mistakes we have already made.
Not a consultant who delivers a report and leaves. Not a middleman looking only for a margin.
We are a growth partner.
06
A great fit
Less of a fit
Not sure whether your brand fits? One conversation tells us.
07
We bring brands from outside Europe to the European market. We take over the paperwork: CE marking, product documentation, VAT and administration. And we build the sales: webshop, marketing, marketplaces. You stay the owner of your brand.
Yes. Europe requires someone inside the Union to be responsible for your product. Without an entity here, you are not allowed to sell. We take on that role.
A distributor buys your boxes and resells them. We build your market: rules in order, channels chosen, customers won, numbers tracked.
We sit in the middle of Europe, we speak several languages, and the port and airport are around the corner. Practically speaking: your goods and your paperwork arrive here and move on from here.
With a one-hour conversation. We look at your product, your ambition and whether Europe is realistic. After that you get a proposal: which steps, what it costs and who does what.
Your brand. Our European expertise.
You need someone based here who knows the rules and sells your brand as if it were their own. Let us talk for an hour and see if it clicks.
Book an intro call